Buick’s College Football Sponsorship

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Brand Awareness The College Football Playoff games are some of the most-watched matches in the United States. While there are plenty of major companies sponsoring the games, Buick’s college football sponsorship truly paid off. According to a recent survey, Buick was among the top brands in terms of awareness levels. The survey, conducted by SportsBusiness […]

Why Service at the Dealership

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It’s that time again—time to have your car serviced. But will you take it to the dealership or to some corner shop that promises bargains? Whether you need an oil change, a new air filter or just a checkup, there are some undeniable reasons why service at the dealership is the way to go.   […]

SEMA 2016: Chevrolet’s Blue Line Concepts

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The 2016 SEMA Show saw a number of interesting concepts, ranging from performance-driven models to luxury-tier vehicles. Chevrolet’s Blue Line concepts were some of the most interesting models at the show thanks to their innovative cosmetic upgrades, but don’t worry—Chevrolet didn’t skimp on the performance upgrades. There’s no argument when saying that Chevrolet’s Blue Line […]