GMC recently debuted its new Like A Pro campaign, highlighting the professional capabilities of its lineup. Known for its motto, “We Are Professional Grade,” GMC has a long-standing tradition of delivering high-quality vehicles for hard-working owners.
According to GMC, the latest ad campaign will showcase the many new advances that make GMC vehicles stand out. One ad centers on the luxury Denali brand that offers premium amenities to drivers looking for a comfortable ride, as well as a design that will set itself apart from other models. Another spot celebrated Father’s Day, while the third centered on the Acadia, called “Third Row Like a Pro.” As the name implies, this ad showed how the Acadia is spacious and versatile, perfect for families.
“Our owners are dedicated individuals, respected by their peers, whose passion and abilities set them apart,” said Rich Latek, GMC marketing director. “Their values reflect our ‘Professional Grade’ spirit and we look forward to bringing that emotional connection to life. And we’re excited to show how we think our customers live their lives like pros.”
You can also follow along with the ongoing conversation about what it means to be professional in today’s world by following the hashtag #LikeAPro. Curious about the latest GMC lineup? Stop by Diamond Auto Group to experience the true professional grade.